Last updated on March 21st, 2025 at 09:03 pm

When it comes to hair care, finding the right deep-conditioning treatment can be challenging. The Shiseido Fino Premium Touch Hair Mask has gained immense popularity, particularly among those looking to repair and nourish damaged hair. With a cult following in Asian beauty communities and beyond, this product claims to transform dry, brittle strands into soft, manageable, and glossy locks. But does it live up to the hype? Let’s dive deep into its ingredients, benefits, user reviews, and complaints to find out.

fino hair mask

What is the Shiseido Fino Premium Touch Hair Mask?

The Shiseido Fino Premium Touch Hair Mask is an intensive hair treatment designed to restore moisture, repair damage, and add shine. Created by Shiseido, a well-known Japanese beauty brand, this mask is infused with seven beauty essences that penetrate deep into the hair shaft to nourish and revitalize.

Table of content

Key Ingredients of Fino hair mask and Their Benefits

  1. Royal Jelly EX – Rich in amino acids and nutrients, this ingredient helps retain moisture and strengthen hair fibers.
  2. PCA (Pyrrolidone Carboxylic Acid) – A natural humectant that prevents dehydration and locks in moisture.
  3. Lipidure EX – A powerful conditioning agent that improves hair elasticity and softness.
  4. Squalane – Known for its hydrating properties, squalane smooths the hair cuticle and enhances shine.
  5. Glutamine – Repairs damaged hair and restores protein structure.
  6. Trehalose – A sugar-based ingredient that protects against environmental stressors.
  7. Dimethicone – A silicone-based conditioning agent that adds a silky, smooth finish.

Who is it for?

How to Use the Shiseido Fino Hair Mask

  1. Shampoo your hair and rinse thoroughly.
  2. Squeeze out excess water to ensure better absorption.
  3. Apply a generous amount of the mask, focusing on the mid-lengths and ends.
  4. Leave it on for 5-10 minutes for deeper penetration.
  5. Rinse thoroughly with lukewarm water.

User Experiences: Reviews and Feedback of Fino hair mask

Positive Reviews

Many users praise this hair mask for its deep-conditioning abilities. Here’s what they love:

  • Immediate Softness: Many people notice silkier hair after just one use.
  • Lightweight Feel: Unlike some heavy hair masks, this one doesn’t weigh hair down.
  • Long-Lasting Shine: Users report a noticeable glossy effect that lasts for days.
  • Affordable Luxury: Considering the results, many find it reasonably priced.

Reddit User Reviews

  • User A: “My hair has NEVER been this soft. I used this once, and my frizz was gone. It’s like salon-quality treatment in a jar!”
  • User B: “I was skeptical at first, but wow! My hair feels so light and smooth, and I love the mild floral scent.”

Amazon Customer Reviews

  • 4.5/5 Stars (12,000+ Reviews) – Most buyers praise its ability to revive dull hair, reduce frizz, and improve texture. Many also appreciate its non-greasy formula.

Negative Reviews and Common Complaints

Despite its many benefits, not everyone is a fan. Some common complaints include:

  1. Greasy Feeling on Fine Hair – Some users with very fine hair found it too rich.
  2. Strong Scent – While some love the floral fragrance, others find it overpowering.
  3. Lack of Long-Term Repair – Some users feel that the mask provides a temporary fix rather than long-term healing.
  4. Difficult Application – The thick consistency can make it hard to spread evenly.

Reddit Criticism

  • User C: “It’s okay, but not life-changing. My hair felt nice for a day, but the effects didn’t last.”
  • User D: “If you have fine hair, beware! It made my hair feel greasy and limp.”

Amazon 1-Star Reviews

  • “The smell is way too strong, and it lingers for hours.”
  • “Didn’t do much for my damaged hair. I had high expectations based on the reviews, but it was just an average conditioner for me.”

How people are using Fino: Since Fino is very thick in consistency, we often found people mixing Fino with olaplex or other conditioners before using to dilute its consistency and smake it last long

Final Verdict: Is It Worth Trying Fino hair mask?

Pros:

Deeply conditions and hydrates hairLeaves hair soft, shiny, and manageableAffordable compared to high-end masksEasy to use and rinses out wellLightweight feel for most hair types

Cons:

May be too heavy for fine hairScent can be overpowering for someEffects may be temporary for severely damaged hair

Who Should Try It?

  • Best for dry, frizzy, or coarse hair needing deep hydration.
  • Not ideal for very fine or thin hair as it might weigh it down.
  • Great for people who use heat styling often and need extra moisture.

Where to Buy

websites like yesstyle.com aslo sell authentic Fino hair mask

This article contains affiliate links to Amazon. As an Amazon Associate, I earn from qualifying purchases at no extra cost to you.

Conclusion

The Shiseido Fino Premium Touch Hair Mask is a solid choice for those looking for an affordable, effective deep-conditioning treatment. While it delivers noticeable softness, shine, and frizz control, it may not be the best option for those with very fine hair or those sensitive to strong scents. However, if you’re looking for a quick-fix treatment to improve hair texture, it’s definitely worth trying!

Faq

You can use a hair mist as often as needed. For those frequently exposed to strong odor like cooking smells, reapplying 1-2 times a day to keeps hair fresh.

No, the best hair mist are lightweight and non-greasy. They are formulated to refresh hair without leaving a residue, making them safe for daily use.